There has been rapid growth in the modes of communication in the 21st century. Due to this it is possible to contact and communicate with each other very fast. With the advancement in technology; mobile have become a popular device of communication.
The impact of globalization and other electronic gadgets is entry of multinational companies in India. These companies require management skills for effective functioning of their organizations. Major management functions are planning, organizing, delegating, controlling and coordinating. All these functions require effective communication skills.
Social Needs:
Language is one of the basic tools of building relationship with others. It may be regional language or globally accepted English language in the professional field. There are some ethics or codes which are to be followed to maintain relationship.
Many time’s verbal and non-verbal expressions fulfill the desired objectives. In Social context developing communication skills is important. These skills can be acquired through practice if we know the basic principles involved in communication
Professional Needs:
As already mentioned, multinational companies (MNC) have entered in India and most of the times the language of communication is English. Every organization is a social system that involves interaction among people working at different levels. In addition to technical know-how of the organization there is a necessity of establishing proper communication to achieve goals of the organization. Professional organizations focus on developing life skills which are generally called ‘Soft Skills’ in the persons working at different levels. Some of the important soft skills are leadership, interpersonal relations, problem solving, conflict resolution and communication.
All required soft skill need the basic skill that is communication skill. It is therefore essential to understand what is communication is.
The word “communication” is derived from Latin word ‘Communicare’ or ‘Communics’ which means ‘to share’. For sharing, two elements are required namely sender and receiver.
These are some definitions of Communications:
Communication is the process by which information is transmitted between individuals and/or organizations so that an understandable response results. Peter Little
Communication is an exchange of facts, ideas, opinions or emotions by two or more than two persons. William Newman and Charles Summer
Communication is the process of passing information and understanding from one person to another. It is essentially a bridge of meaning between people. By using this bridge of meaning a person can safely cross the river of misunderstanding that separates all people. Keith Davis
From the definitions given above we can summarize the meaning of communication in following words.
Exchange of thoughts, messages, information or opinion through speech, signals, writing and/or non-verbal expressions.
Communication is the art of and science of conveying messages from one human being to another completely and without distortion. Communication is a two way process. Therefore communication is not complete until the message is understood and the feedback is received.
Communication can be seen as the process of creating meaning. Meaning is not transferable What is transferable is message and not meaning. Meaning is the result of interpretation of the message by the receiver. Communication becomes effective when the sender of the message creates such conditions that the receiver not only gets the message but also understands it and derives the meaning intended by the sender.
Communication Cycle
Varieties of models have been put forth to explain the process of communication. They are derived from sources like psychology, philosophy, linguists and electronics.
In the field of electronics, machines are used to transmit the message and to receive the message. There may be disturbances in channels of communication. Machines are expected to encode and decode the message. Feedback given by the receiver to the sender ensures the completion of the communication cycle.
This model, based of electronics principles, is frequently used in the management field for effective communication in professional organization. Below fig. depicts the cycle with different elements. The meaning of each element is further explained
Sender :
A person who intends to convey/transfer ideas, thoughts, information, feelings to another person or persons.
Encoding :
It is process of converting ideas or thoughts in the form of a message understandable to the receiver.
Message :
It is the intended encoded outcome that the sender desires to communicate to the receiver.
Channel :
The Channel is the carrier of the message. The channel may be oral form, verbal form or non-verbal form.
Decoding :
Converting of the message and interpreting the same by the receiver is called decoding. It is expected that desired meaning is given by the receiver.
Receiver :
The person who receives the message is the receiver.
Feedback :
It is the response by the receiver to the sender. Positive or expected Feedback indicates to the sender the confirmation of the correctness of the message sent. If a distorted message is received by the receiver the sender may need to modify the encoding system or change channel the of communication. Feedback completes the communication cycle.
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